If you want your blog to really thrive, and become something more than just a place to talk about your personal thoughts, then exposure is the key. If you can gain a lot of exposure, your blog will skyrocket. So, naturally, a lot of people seek to achieve that. One way to do that is through guest blogging. People who do this are very common, and they reap some great benefits out of it, but what about the other side of things? What if you are the blog owner and somebody wants to guest blog on your blog? How do you approach the situation then? First, let’s talk about what some of the benefits are from accepting a guest blogger on your WordPressblog.
The most important thing when it comes to your blog is your audience, and bringing in a guest blogger is going to benefit them, because they will receive a fresh voice and new, interesting content. They will appreciate it, and like you even more for it.
Secondly, something that is also great is that that blogger who guest blogs on your blog is going to bring his audience with him. That will expand your current audience, improve your exposure, and that is exactly what you want, and is one of the biggest benefits of having a guest blogger.
Thirdly, just the fact that you are communicating with a fellow WordPress blogger, or bloggers, means that you are expanding your network, which is never a bad thing. Who knows, maybe you will collaborate more together in the future, bringing mutual benefits to all. When it comes to WordPress and similar communities on the web, creating a network of likeminded people is something that can only benefit you, and that will bring great advantages to you. Creating a strong online community, and bonds with fellow bloggers and users of the same platform, like WordPress, is a good way to learn new things, broaden your perspective, and generally meet new, likeminded people.
There are many other benefits, but these are some of the biggest ones a guest blogger can bring to your blog. So, with the benefits laid out like that, how do you go about getting a guest blogger on your blog, if one isn’t already asking you to post on your blog?
Well, there are many ways to go about this actually. Probably the simplest and fastest way to do it would be to just offer some money that will attract guest bloggers definitely. You can offer some other rewards, besides money too.
Another thing that might work is to offer posting on their blog. Mutual guest blogging benefits both sides greatly, so that could be enticing to people.
In the end, it depends on you to figure out how to do it. There are many ways, and what is essential to remember is that you have to offer them something that will be useful to them, and that they will like. If you don’t offer them anything they want, they probably won’t guest blog on your blog.
Basically, that is what it comes up to in the end. There are some general guidelines, like some of the ones we have already mentioned, but these things vary greatly from individual from individual. Yes, guest bloggers will most likely blog on your blog only if you offer them something, but their needs and the thing that you offer are going to vary greatly from one person to another. Try doing your own research, and look into the blogger who is a potential guest blogger for you, and try figuring out what will work best for them.