In today’s modernised world, technology has transformed every aspect of our lives. The scenario is no different for the retail field as well, as you can see store owners adopting new ways of attracting more consumers and gaining better revenue. Retail planogram is one such tool which has also become an integral part of the retail world. It plays a crucial role in helping retailers make the most of available space and ensure more profits.
Although it is not a new concept, still many retailers are not aware of how beneficial planogram can be for taking their business further. Mentioned below are the prime reasons why retail planogram should be included in your marketing and advertising strategies.
The buying decisions of customers are influenced by several aspects and appearance of the store is an important one among these. As soon as a customer enters your store, its ambiance and look leaves a strong impact on him and it is your responsibility to ensure that the image created in his mind is of a spacious and well planned retail store. No matter how much space you have available in your store, a planogram can help you in realising this goal by making the store look spacious, while displaying all the products in a systematic manner.
Usually it is not easy for retail stores which are too big or too small in size to determine how and where to place the products. Especially for someone who is new in this field and does not have the required knowledge about retail space planning, arranging the products can prove to be an uphill task.Not displaying the merchandise properly can make the space look cramped and unorganised, while affecting your business in a negative way. This is where retail planograms can prove lifesaving, as they enable you to make the most of the space available in your store, without compromising on visual appeal.
To make the shopping experience of your customers a pleasant one, it is essential to display the products in a proper manner. Categorising the merchandise is an easy way of doing so. A major reason discouraging customers to visit a store again is when the products are not displayed according to buyer needs. When the products are displayed category wise, it becomes very convenient for the customers to look for what they require, without having to browse through all the products. This not only saves their time and efforts, but also encourages them to shop more, which in turn means more profits for you.
Professional services for designing retail planogram are available easily these days and that too at highly reasonable cost. This is because the vast range of planogram designing software and programs available these days. Being the owner of a retail store, your goal should be to look for a service provider who has good experience in this field and has an impressive portfolio to back up his claims. You should diligently go through his previous projects and determine if he has the ability, knowledge and resources to fulfil your needs.