For people with small businesses or even established ones for that matter, it can be hard at times to send the messaging right and make people aware of your products or services. With competition being at an all-time high, it’s important to have a robust plan in place to keep your business growing. Ranking on the first page of Google must be your top priority. But how do you achieve significant rankings without wasting much of your time or efforts? While hiring the best SEO company in India is a good idea, below mentioned are a few things that you can do yourself (if you have the time, tools, or skills) or get done:
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Have Optimized Pictures:
Including pictures may appear like a no-brainer, considering the power they can bring to website blogs or content. Pictures are known to attract attention and help the readers process the information much quicker and remember your products or services much longer. However, merely inserting the images isn’t enough. You must also add alt tags and optimize your images for Google robots to better crawl and index them. This also helps improve usability and makes the images accessible to even those with visual impairments.
Up Your Blogging Game:
Having a blog section on your website not only generates more buzz and educates the users about your products and services but also establishes you as someone trusted. It brings you out as an expert in the field. It has also been observed that longer blog posts work better than shorter ones in terms of SEO. So have blog posts of varying lengths to make your blog section more interesting for a diverse group of readers. A search engine optimization company can also help with your blog SEO to make them more relevant for both your users and Google.
Pay Heed To Your Company’s URL:
With so much information available on the web, things might get a bit overwhelming at times. Since the brain’s capacity to process all the information is limited, short phrases and images are often easier for users to understand. The same applies to URLs as well. While your URL may benefit from the inclusion of at least one primary keyword, the aim must always be to keep it simple and short. People are more likely to remember your website when the URL is catchy, short, and easy-to-remember.
Have Authoritative Resources In Your Arsenal:
If you wish to drive traffic to your website, authority is the key. Other than blogging on different topics relevant to your industry, having a strong linking repository will earn you brownie points on Google and better rankings. Having a resources page on the website, linking to other useful webpages is a great idea in this direction. You may also keep your blog section open to guest posts. This credit sharing will strengthen people’s trust in your company. Your readers and Google will like the fact that you are willing to offer more information from additional sources.
Hiring the best SEO services in India such as RepIndia can go a long way in helping you realize your business objectives. With a track record of serving clients from diverse backgrounds, RepIndia empowers brands and takes them to new heights.