Have you launched a website for your business and want to attract customers online that can help you generate sales? Are you finding it difficult to do so because your site is ranking low on search engines? Chances are you are not implementing the right SEO factors to make your webpage rank higher on SERPs and boost traffic.
It is no secret that Google changes its algorithms now and then to prevent any fraud activities. There are 200 or more ranking factors for this purpose. It can be quite challenging to incorporate all of them. However, some of these factors play a crucial role, and no one can ignore them. Are you wondering which SEO factors will positively impact your website ranking? Then, you have just come to the right place. Below are some of the variations of SEO that you should essentially consider to have desired results:
The majority of the people on the internet search for two reasons; either they want to get some information or purchase a product. In both cases, it is a win-win situation for you. You have the chance to turn the prospects into customers in the former and earn sales in the latter one. However, this is only possible when your website succeeds in appearing on the top results.
On page and off page SEO play a crucial role in increasing brand awareness and driving traffic to your website. In simpler terms, off-page SEO refers to the factors outside of your website that can help you rank high on SERPs. With off-page SEO hacks, you let the search engines know how relevant and authoritative your website is to the users.
The following are some of the off-page SEO techniques:
- Backlinks: It is one of the most leading and influential SEO factors to drive organic traffic to a website. The more natural and quality backlinks your website has, the more chance of crawlers indexing your website as a trustworthy one.
- Social media: The power of social media in today’s world is quite evident. Utilize these platforms and engage with the users with compelling content. That way, you can build a reputation and get maximum reach.
- Influencer reach: Get in contact with influential bloggers and brands and ask them to share your content with their audience. Since these influencers have a large following-base; therefore, this technique increases the brand visibility and builds authority.
It comes as no surprise that today most people use their cellphones for search queries or buying purpose. Due to this growing use, Google prioritizes websites that have a responsive design and mobile-friendly version. Even if you have an ideal structure for a desktop website but lack the mobile version, your website ranking can take a big blow.
Therefore, make sure your website operates as smoothly on mobiles as it does on a desktop. Ensure that the font sizes are readable and the fingers can easily navigate through the screen. The more people have a positive user experience, the more chances of ranking high.
Page Loading Speed
Picture this, you are searching for a product online, and the webpage takes a lifetime to load. You would for sure get frustrated and might also lose interest. That is why page loading speed is crucial in improving your site’s ranking on a search engine. Customers today like to purchase products or services that are just one click away instead of waiting for long minutes.
The elements that may slow down your page’s loading speed may include large-sized images, poor hosting service, lousy coding, plenty of advertisements, etc. So if you want your web pages to rank high and boost conversion rates, make sure to avoid all of this.
Schema Markup is a code that helps the search engine understand what your web page is about and thus helps in ranking it better. Simply put, schema markup is the rich snippets that can provide you with higher click-through-rates than the usual searches. Generating schema markup may seem intimidating to you since it is code-heavy. However, once you get the gist, it can increase your brand visibility on SERPs and give you a competitive edge. Make sure to test how your webpage would look with the schema to avoid any problems later on.
Title And Meta Descriptions
No doubt, the title is the first thing that a visitor sees. If you are not paying heed to it, you are leaving out many opportunities on the table. A best practice is to write an attention-grabbing title for your posts to lure the audience to read your content. Be mindful; you have only 65 characters to let the audience and the search engines know about your content.
Although meta descriptions don’t directly play an important role in ranking your site, Google can use them to show featured snippets against search queries. Try to keep your meta-description to 155 characters so the viewers can see the full version. Moreover, try to add relevant keywords in your title tag and meta-description so that your audience and Google can find it.
To say that SEO is a cakewalk would be an understatement. It takes a lot of time, effort, hard work, and patience to optimize your website. Incorporating the SEO tips and tricks all at once can get overwhelming. However, the results, indeed, are worthwhile. Who knows, by implementing these ranking factors, your website can save a top-most spot in the search engine results.