If you are operating a small business then you already know of the many challenges you need to overcome to make your business succeed. One of the most common challenges that small online businesses struggle with is finding a way to make their products not only stand out from their competitors, but make them more appealing in a way that entices customers to buy.
Vacation Snaps Are Only for Your Vacations
There is little that a potential customer dislikes more than looking at low quality and low resolution images when trying to decide whether or not they want to buy something. So much so, that a customer is likely to visit a competitor’s website purely because they can be certain that the details of the product match what they are looking for.
The easiest way to update your products is by taking professional grade photos. This doesn’t mean that you need to hire a photographer each time that you come out with a new product, it just means updating your equipment. Start with the Groupon Coupons page for Canon to update your camera and editing software, and start re-taking product photos to upload to your website. When taking photos, don’t settle for the first press of the button – scrutinize each photo before deciding to upload it. Remember that it costs nothing to take another digital photo, but a bad photo can cost you a sale and a customer.
Break Away From the Norm
If you sell watches, don’t take photos of your products where a model is wearing one of your watches whilst on the beach with a lot of activity happening around them. All this does is take the focus away from the watch and make it nothing more than a small part of the image.
Instead, look for abstract ways to present your products. In the case of watches, look for an industrial setting where you can take close up shots of your watches on bricks, metal beams, and even on top of welding equipment. The point of this exercise is to place the focus solely on the product you are selling by taking it away from its regular environment.
Don’t Try and Trick Your Customers
There was once a time where a seller could use a decoy product on their product page to make the one they want you to buy look more enticing. While this was a great tactic to use when online stores first started, customers have quickly become aware to the practice.
Instead, find actual comparable products to display alongside your own products. Keeping with the example of a watch seller, don’t advertise your product next to a watch which is greatly higher in price. In place of this, look for the real price that your competitors are selling it for and show that your price is lower. When using this technique, don’t be afraid to mention that the comparison is from your competitor at a higher price.
When it comes to selling products online in a flooded market, you need to do everything that you can to stand out. These are three great ways that you can easily incorporate into your business to not only make your products appealing, but stand out from your competitors.